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May 2, 2012
University of Wisconsin - Madison

8:30 to 4:00 p.m. Followed by Reception
Union South in Varsity Hall




Brian Simpson

As Director of Channel Development at ShopperTrak, Brian advises retailers, advertising agencies, consulting firms, and workforce management firms on improving brick and mortar retail revenue and profitability via ShopperTrak’s managed people counting service. ShopperTrak’s people counting sensors are installed in over 45,000 retail locations and enable retailers to optimize their marketing mix, shopper conversation rate, and labor schedules based on observed retail foot traffic. With ShopperTrak, retailers and their partners stop guessing and start knowing the full scope of the opportunity (i.e., shoppers) in their stores.

  Rajeev Batra
University of Michigan
Sebastian S. Kresge Professor of Marketing & Director of Yaffe Center for Persuasive Communication;

Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging markets; emotional advertising: processes, role, measurement and effects; consumers' attitude structure toward brands and brand personality; repetition effects; and advertising budgeting.
  Nancy Wong

University of Wisconsin


Associate Professor of Consumer Science


Nancy Wong’s research has focused on the influence of culture in consumption decisions, affective responses, and consumption values such as materialism. In addition to exploring methodological issues in cross-cultural research, she also conducts research on the societal implications of marketing activities in healthcare and sustainability.
  Jeff Inman
University of Pittsburgh
Associate Dean for Research and Faculty
Albert Wesley Frey Professor of Marketing and Professor of Business Administration


J. Jeffrey Inman’s research includes customers’ in-store decision making; effects of display, price promotions, and couponing on sales; consumers’ mental budgets on spending and investment decisions; and cross-channel marketing strategy.
 
  Aric Rindfleisch

University of Wisconsin

Aric Rindfleisch is the McManus-Bascom Professor and chair for the Department of Marketing

Aric Rindfleisch’s research focuses on understanding interorganizational relationships, consumption values, and new product development.
  Robin Lewis

Founder and CEO of The Robin Report, renowned author, speaker, consultant to retail and consumer product companies.

Co-author of
The New Rules of Retail, published in 2010 by Palgrave- McMillan Publishing.  Speaks frequently on critical issues and themes in book to industry trade organizations, company boards, annual meetings, company management and sales meetings, academia and other related industry entities.

  Peter Dickson

Florida International University


Professor

Ryder Eminent Scholar Chair in Logistics Management 


Peter Dickson’s research includes effects of price search on shopping behavior, impacts of product and price competition on marketing strategy, and the dynamics of information on market competition.
  Neeraj Arora

University of Wisconsin


John P. Morgridge Chair in Business Administration
  and
Executive Director of the A.C. Nielsen Center for Marketing Research 

Neeraj Arora’s research focuses on marketing problems that require statistical models of consumer choice—typical contexts for his research include brand choices made by individuals and families in the marketplace. Most of this research relies on choice experiments or panel data and builds upon psychological/microeconomic theories and Bayesian statistics.
 
John Deighton

Harvard University

Harold M. Brierley Professor of Business Administration
and Executive Director - Marketing Science Institute

John Deighton is an authority on consumer behavior and marketing, with a focus on online and direct marketing. He is a former editor of the
Journal of Consumer Research, and was the founding co-editor of the Journal of Interactive Marketing. He initiated and leads the HBS executive education program titled “Taking Marketing Digital.”  He is an Academic Trustee of the Marketing Science Institute, a board member of the Direct Marketing Education Foundation, and a Director of the Berkman Center for Internet and Society at Harvard University. He received the Greenhill Award for outstanding service to HBS, where has been on the faculty since 1994.

Steve Coffey

Executive Vice President and Chief Research Officer at The NPD Group, Inc.

Steve Coffey’s research focuses on marketing and media research methods, information product innovation, product management, analytics, operations, and client management. In addition to The NPD Group, Mr. Coffey has held posts at Media Metrix, Nielsen Media Research, Nielsen Marketing Research, and The Pillsbury Company. He is best known for implementing highly innovative and successful large-scale research systems.

Raj Veeramani, PhD

Founder and Executive Director, UW E-Business Consortium and UW E-Business Institute
Professor, College of Engineering & School of Business

Dr. Raj Veeramani’s research focuses on e-business strategy, supply chain management, RFID technology and applications, IT-business alignment and building customer-centered organizations. Dr. Veeramani is recognized for his practical, real-world perspective. His work has embodied active collaboration with leading companies in a variety of industries, helping them develop e-business strategies and implementation roadmaps.

 

Alfredo Muccino

Chief Creative Officer at Liquid Agency

Alfredo Muccino has been recognized by some of the world’s most prestigious design organizations. As Chief Creative Officer, Alfredo sets the tone for the creative approach and the brand strategy work that Liquid delivers. Over the years, Alfredo has worked on significant brand strategy assignments and major product launches for companies such as Ask, Intuit, LSI, Microsoft, Seagate, Sony, Plantronics, and Visa. The collections that Alfredo has designed were sold worldwide, and have been featured in Martha Stewart Living, InStyle Magazine, Interior Design, Home&Garder, Elle Décor, WallPaper and other publications.

Dee Warmath

Dee Warmath is the Senior Vice President of Global Retail Insights & Product Invention for The NPD Group, Inc. She has 28 years of research and strategic consulting experience across a range of industries, with 22 of those focused exclusively on the retail industry.
  Her work has included a combination of client-side and supplier-side efforts, establishing research and analysis departments for several Fortune 100 retail companies.   
Dee is currently completing her Ph.D. in Consumer Science at the University of Wisconsin-Madison.  Her research interests include consumer decisions to adopt technology, the role of materialism and hope in consumer spending, and how households allocate resources across members and needs.
 


Krista Berry

Executive Vice President of Multi-Channel Retail

Krista Berry, Executive Vice President, is responsible for the omni-channel business within the Kohl’s.  Berry joined Kohl’s in 2012 and has previously held positions of General Manager of North America Retail and General Manager of North America Digital Commerce at Nike.   

Krista’s retail career began at Marshall Fields and Target where she held progressive merchandising positions including general merchandise manager, divisional merchandise manager and director of planning and allocation.

Krista is a native of Wisconsin and graduated with honors from the University of Wisconsin-Madison.

 

Questions? Contact Jerry O'Brien, Executive Director, 608-263-7996  gobrien@wisc.edu